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14 July 2020

Freedom Fliers

by Jason Stone


AA: “Love That Feeling” - 50s

Agency adam&eveDDB and directing duo The Perlorian Brothers have created a fun piece for the AA which reminds us that, while we probably won't be needing the motoring breakdown service for the time being owing to the limitations on our movements, we can still imagine ourselves to be back on the open road and soaking up everything summer has to offer.

A beautifully created puppet pooch is the star of the show as he sets up a fan to replicate the rush of oncoming air enjoyed by many a canine companion when they stick their heads out of the side window of a travelling vehicle.

It's immensely gratifying to see that the advertising industry is finally adapting to what the public needs during the current crisis by replacing its doom-laden tone with something which recognises that there's joy to be found no matter what the circumstances.


Creative Agency: adam&eveDDB Ⓟ Ⓦ
CCO: Richard Brim
ECD: Ben Tollett
Creative: Matt Woolner / Steve Wioland
Account Director: Lesley Smith
Account Manager: Megan Hill
Business Team: Victoria Ellis / Gemma Davies
Planner: Heather Alderson / Claire Strickett
Agency Producer: Charles Woodall / Stephen Mead
Cinematographer: Jānis Jurkovskis
SFX (effects in camera): Santa Didžus / Dana Lāce (Puppeteers)
Production Designer: Juris Zukovskis
Post Production: Electric Theatre Collective Ⓟ Ⓦ
VFX Shoot S'visor: Giles Cheetham
Colourist: Luke Morrison @ Electric Theatre Collective Ⓟ Ⓦ
Sound Design: Factory Ⓟ Ⓦ
Music Supervisor: Tom Stanford @ theodore Ⓟ Ⓦ
Music: Drinkee by Sofi Tukker

David Reviews is hand-crafted by Lovely Lenzie Ltd, 7 Seven Sisters, Lenzie, Glasgow, G66 3AW. Editor: Jason Stone. Phone: 0141 776 7766. E-mail: jason@davidreviews.com.