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8 July 2024

Paul Briganti heads for RadicalMedia.

by Andrew MacGregor


When Paul Briganti met Frank Scherma, president and co-founder of RadicalMedia, it was love at first sight. Not only did Scherma run a company with a strong body of work and a love of comedy, he also had "beautiful eyes". Now he gets to see them every day if he wants to.

Briganti has joined RadicalMedia for commercial representation, you see, so he gets to work with the "kind geniuses" in New York and Los Angeles for the foreseeable future. They, in turn, get to nurture a talented director of commercials and numerous Saturday Night Live sketches.

That reel prompts Scherma to say: "I love to laugh and every spot and sketch he directed had me laughing out loud. I knew he would be terrific to work with and he would keep all of us in stitches."

As Briganti prepares to make his RadicalMedia debut, check out this 'Parks and Recreation' between Jenny Slate and Ben Schwartz for AHA. The pair sing the brand's praises at a house party and insert the name into as many different words as possible while the other guests look on with bemusement.

To learn more about Paul Briganti and RadicalMedia across the pond, here are all the names and numbers you need.

For all UK work, ring Jodie Brooks on 020 3319 6900 or email jodieb@radicalmedia.com.

David Reviews is hand-crafted at 7 Seven Sisters, Lenzie, Glasgow, G66 3AW. Editor: Jason Stone. Phone: 0141 776 7766. E-mail: jason@davidreviews.com.