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11 January 2021

Matt Carter signs for Kode.

by Andrew MacGregor

 
 

Highly regarded director Matt Carter has joined Kode for commercial representation.

After studying graphic design at De Montfort University, Carter worked at both Channel 4 and the BBC in various creative roles. Once he caught the directing bug, Carter went into overdrive with a string of memorable commercials, including a chaotic plug for Celebrity Juice.


Like most of his contemporaries, Carter has adapted to the Covid-19 era despite multiple hurdles. His Kode debut—a Barclaycard ad starring Simon Bird—adhered to strict safety measures while also creating "a fun and relaxed atmosphere" on set.


With Matt you get a director with a wealth of experience and an understanding of what's current.

Jack Goodwin, Head of Production at Kode.   

 


"While shooting Barclaycard I was so impressed with KODE's professionalism," Carter says, "and despite the tough Covid shooting conditions there was much laughter on set. I think that sealed the deal for me and made joining full-time a very easy decision."


Naturally, Kode's head of production, Jack Goodwin, is delighted: "I met Matt early last year and was immediately drawn to his chilled attitude and loveable nature. He's a truly nice guy and genuinely funny too.

"With some of our most loved comedy ads in his reel past and present, with Matt you get a director with a wealth of experience and an understanding of what's current, so we're very pleased to have him join the Kode roster."

You can see more of Matt Carter's work here. For more information, email Kode's Alex Harman via alex@kodemedia.com or ring him on 020 8133 5633.


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