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17 November 2023

Laura Hancock's new HOBBY.

by Andrew MacGregor


Danish-American director Laura Hancock has joined HOBBY for US representation. It's the next big step for Hancock after stints in Danish television and her first wave of commercials—a wave that swept Oskar Bård away.

"Laura is an extremely smart, creative, fun, and really nice person," says the HOBBY founder. "She has a great future ahead of her, and we're really stoked to have a young, super-talented woman like her joining our roster at HOBBY."

Bård also points to Hancock's experience in front of the camera: "Her background in acting allows her to really connect with performers. She knows exactly how to put them at ease, especially when working with kids and untrained talent. It's just another of the many skills that Laura brings to the table."

I have been stalking Hobby for the last couple of years, so I tried to act cool when they asked me to join them.

Laura Hancock, director at Hobby.   


So what drew Hancock to the company? "I'm a big fan of the playful mood and big energy that HOBBY represents," she says. "I really liked their commercial for the Elmsta 3000 Horror Fest - it's so stupid and I love it! Also, there are a lot of Swedes at HOBBY and I have a thing for the Swedes."

That might explain Hancock's next comment: "I have been stalking HOBBY for the last couple of years, so I tried to act cool when they asked me to join them." What can we say—it worked!

You can see more of Laura Hancock's work here. To discuss a potential collaboration, ring HOBBY HQ on 020 3355 1947.

David Reviews is hand-crafted at 7 Seven Sisters, Lenzie, Glasgow, G66 3AW. Editor: Jason Stone. Phone: 0141 776 7766. E-mail: jason@davidreviews.com.