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16 June 2021

Gurinder Chadha joins Snapper.

by Syd Briscoe


Snapper have signed lauded filmmaker Gurinder Chadha to their roster for commercial representation.

Known for her powerful storytelling and commitment to elevating marginalised stories to a global stage, Chadha is best known for her contributions to British cinema. Features like 'Bend it Like Beckham' and 'Viceroy's House' demonstrate her ability to explore the human stories within cultural connections - witty, painful, and relatable by turns.

Chadha now enters a new chapter of her career with Snapper's commercial wing, and her refusal to respect the status quo and fearless approach to narrative suggest she's going to be a delightfully disruptive asset to the industry. Co-founder Helen Hadfield certainly thinks so.

Gurinder has inspired a whole generation of girls to believe that they can do anything like her.

Helen Hadfield, Snapper Films Co-Founder.   


"Thrilled is an understatement," Hadfield says, "as Gurinder has inspired a whole generation of girls to believe that they can do anything like her. As advertising recognises the need to bring in fresh voices, Gurinder's decision to bring her talent into advertising could not be better timed."

"She is a woman on a mission to make an advertising script sing. A meticulous approach combined with an unrivalled ability to flawlessly bring a story to life and an uncanny instinct to reach a huge audience are Gurinder's hallmarks. We are looking forward to it very much. Indeed, the stars are aligned."

To find out more about Gurinder Chadha's commercial future, get in touch with Helen Hadfield on 07770 584 908 or email helen@snapperfilms.tv.

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