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25 November 2021

Caroline Koning arrives at New Land.

by Andrew MacGregor


Dutch filmmaker Caroline Koning has joined New Land for representation in the UK and Scandinavia.

Koning made a splash in 2021 with 'New Girl', a Nike ad that highlights gender inequality in Japan. Aided by forthright storytelling and a string of witty visual gags, it's a strong commercial calling card for New Land's new arrival.

New Land managing director, Trine Pillay, says: "Caroline has a beautiful sensitivity to her work – an understated and powerful way of captivating the audience with striking visuals and emotional narratives. We are thrilled to be working with her and to support her growth as a director and visual artist."

I'm already so often mistaken for a Swede, it feels like a natural fit!

Caroline Koning, director at New Land.   


Along with a fetching reel, Koning brings genuine enthusiasm about her new home: "I've been following New Land since their arrival, so I'm very excited to now finally join them. I feel we have the same sensitive outlook when it comes to picking our projects - it's always done with a human, stylistic approach. I truly admire the work that’s been done in the past by their directors and producers. As a bonus, I'm already so often mistaken for a Swede, it feels like a natural fit!"

You can find more of Caroline Koning's work here. To discuss a potential job, ring New Land's Trine Pillay on 07870 657 578 or email trine@newland.tv.

David Reviews is hand-crafted by Lovely Lenzie Ltd, 7 Seven Sisters, Lenzie, Glasgow, G66 3AW. Editor: Jason Stone. Phone: 0141 776 7766. E-mail: jason@davidreviews.com.