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14 October 2020

Believe Media welcome Fredrik Bäckar.

by Andrew MacGregor


Swedish director-cum-cinematographer Fredrik Bäckar is now on the books at Believe Media.

Bäckar is perhaps best known for his work on 2009's Philips 'Carousel' ad, where he teamed up with director and compatriot Adam Berg. The film won acclaim for its cinematic visuals, and ably demonstated Bäckar's assured style.

Since then, the Swede has made himself at home in the director's chair while staying true to his DP roots. That means dedication to bold, precise visuals, plus expert lighting and camerawork - qualities all present in his commercial work to date.

For instance, Bäckar's freeze-frame work for Amazon Prime boasts sharp visual effects as the camera glides through an apartment. Furthermore, the ad confirms Bäckar's knack for comedy as a 'binge cheating' incident unfolds.

More of Fredrik Bäckar's work can be found on his Believe Media page. You can also ring James Covill (james@believemedia.com) for more information.

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