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15 October 2020

Hola from 1stAveMachine Buenos Aries.

by Andrew MacGregor


1stAveMachine have expanded into Argentina with the launch of their new Buenos Aries office.

The move sees 1stAve merge with production company Tronco, who specialise in mixed-media and animation. They also joined 1stAve's directing roster in 2014, so partner/executive producer Sam Penfield knows exactly what’s in store.

"In this new arrangement", Penfield says, “we can offer clients more efficiency whilst maintaining the same level of craft. This translates into more opportunities for our artists and, at the end of the day, isn’t that the goal? From the bottom of my heart, I could not be more excited."

Meanwhile, executive producer and Tronco partner Lautaro Brunatti is eager to give Latin American artists a bigger platform: "We consider ourselves ambassadors of local talent, and now we have the opportunity to be part of a global network, which increases our chances to create new and better opportunities for everyone."

Also along for the ride is director and Tronco founder Tomi Dieguez, who says: "We are passionate creators looking to constantly challenge ourselves and develop our skills, not only in advertising, but as we expand beyond commercials and branded content to embrace more animation and mixed media narratives."

To discuss 1stAveMachine's enhanced proposition further, drop Hollie Restieaux a line via hollie@1stavemachine.com or ring 020 3206 6450.

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