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28 June 2019

Winds of change.

by Andrew MacGregor


ěrsted: “Offshore Wind” - 1 min 40s

A tour of an offshore wind farm may not be everyone's idea of fun, but it is to Danish energy supplier ěrsted. This fetching communication offers an insight into the Danish company's renewable energy project - with director Frederick Paxton giving us a bolt's eye-view of how a three-hundred-and-twenty-eight-foot-tall turbine is made.

The clarity of Paxton's visuals is superb, as the ad nimbly covers land, sea, and air to underline the scope of the brand's operation. Clean, enterprising, and smelling faintly of sea air, it's precisely the kind of film you would you expect from a Scandinavian energy concern.


Film Production: Academy Films Ⓟ Ⓦ
Director: Frederick Paxton Ⓟ Ⓦ
Producer: Steve Overs
Production M'ger: Meghan Young
Executive Producer: Simon Cooper / Medb Riordan
Cinematographer: Frederick Paxton
Editor: Andrew Cross
Colourist: Kai van Beers @ nineteentwenty
Sound Design: Wave Ⓟ Ⓦ
Music Supervisor: William Arcane

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