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7 May 2020

Countdown to Change

by Syd Briscoe

eBay: “94 Seconds” - 40s

This relatable commercial for eBay explores the way a short amount of time can change your life - for instance, the amount of time it takes a pregnancy test to develop. A gently amused voiceover narrates as the camera glides through a couple's apartment, tracking the ways the space transforms in sync with their lives as they go from carefree young adults to parents.

Director Matt Devine does Tom Dixon and Erik Uvhagen’s conceit, justice encouraging viewers to spot each object that disappears - all sold and replaced by nappies, toys, and baby clothes. Another ninety-four seconds, meanwhile, ensures there are plenty more changes to come. Personable, engaging work.

Creative Agency: McCann London Ⓟ Ⓦ
Creative Director: Melissa Cain
Creative: Tom Dixon / Erik Uvhagen
Agency Exec Producer: Kin-Man Ly
Agency Producer: Daniela Fornabaio
Film Production: Biscuit Filmworks Ⓟ Ⓦ
Director: Matt Devine Ⓟ Ⓦ
Producer: Sam Chitty
Executive Producer: Hanna Bayatti
Cinematographer: Manuel Ruiz
Editor: Douglas Flockhart
Post Production: Holly Treacy @ Electric Theatre Collective Ⓟ Ⓦ
VFX: Iain Murray
Colourist: Luke Morrison

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