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24 January 2019

Mission critical.

by Andrew MacGregor


Zovirax: “Extermination” - 30s

Let's face it, cold sores aren't Hollywood material - not unless they're a cheap gag in a romantic comedy. That hasn't stopped sore cream pedlars Zovirax from crafting their own 30" sci-fi epic, however, as a crack team of specialists travel across the desert to fight a computer-generated blister.

Taking its visual cues from the likes of multiplayer shooter ‘Destiny', the ad makes a laudable bid to inject production value into this oft-maligned sector. Even the radio chatter knowingly evokes some of the sci-fi genre's kitsch bouts of exposition… which may tip the balance for those in the skin treatment aisle.


Creative Agency: Saatchi & Saatchi Ⓟ Ⓦ
Creative Director: Lauren Dyer
Creative: Gabriel Garcia / Felipe Sampaio
Account Director: Lucy West
Agency Producer: Megan Sutton
Film Production: Mad Cow Ⓟ Ⓦ
Director: No Brain Ⓟ Ⓦ
Producer: Nicholas Unsworth
Executive Producer: Pete Chambers
Cinematographer: Hákon Pálsson
Costume Design: Cynthia Lawrence-John
Editor: Nick Armstrong Ⓦ @ Cut+Run Ⓟ Ⓦ
Colourist: Simona Cristea / Charles Keramoal @ Coffee & TV Ⓟ Ⓦ
3D VFX: Jerome Olivera
Sound Designer: Mark Hellaby Ⓦ @ 750MPH Ⓟ Ⓦ

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