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15 January 2020

If these walls could talk.

by Andrew MacGregor

Zoopla: “Picture Frame” - 30s

Sex sells, as the old adage goes, and Zoopla - perhaps surprisingly - are the latest brand to indulge in a bit of rumpy pumpy. One of three new ads by Lucky Generals and directors thirtytwo, this spot introduces flatmates Tia and Jake… well, sort of.

The two are nowhere to be seen as Diane Morgan’s VO describes the joy inspired by Flat 16 on Savoy Road. After a whistle-stop tour, the camera rests on a picture of the happy couple - which can only withstand so much, erm happiness.

Cheeky and to the point, the ad appeals to those put off by fusty or traditional options. As first-time buyers tackle an ever more challenging market, the brand show they’re in sync with movers and shakers like Tia and Jake.

Creative Agency: Lucky Generals Ⓟ Ⓦ
Creative Director: Kate Murphy
Creative: Ed Cole / Lewis Mooney
Film Production: Pulse Films Ⓟ Ⓦ
Director: thirtytwo Ⓟ Ⓦ
Post Production: Time Based Arts Ⓟ Ⓦ
Sound Designer: Sam Robson Ⓦ @ 750MPH Ⓟ Ⓦ
Voiceover: Diane Morgan

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