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25 September 2019

Face Facts

by Syd Briscoe

Zitsticka: “We Got You” - 70s

Little white lies are the focus of this entertaining new campaign from the zippily-named ZitSticka - patches designed to help spots heal fast. From fibbing about a religious skincare routine to fudging one's consumption of, er, fudge, the film offers an amusing insight into what we tell the rest of the world versus how we act when nobody's looking.

Indeed, the central notion at the heart of this ad rings true: even the most committed beauty addict isn't making decisions based on how they'll affect their complexion 100% of the time. Humans are fallible, hedonistic creatures and, as such, sometimes a little dermatological wizardry is needed to pick up the slack.

A diverse cast and knowing tone really sell the concept here, as director Ashley Armitage pokes affectionately rather than judgmentally at flaws and foibles. This is fun, free-spirited work which is bound to spark affection in those who don't maintain a skincare routine so much as forget about one entirely.

Director: Ashley Armitage ♀ Ⓟ Ⓦ (OB Management Ⓟ Ⓦ)
Director's Agent: OB Management Ⓟ Ⓦ
Cinematographer: Andrew Maso
Editor: Lizzy Graham ♀ Ⓟ Ⓦ @ Whitehouse Post Ⓟ Ⓦ

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