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3 October 2019

Two become one.

by Andrew MacGregor


Zinus: “Topper” - 33s

One wouldn't normally associate a good night's sleep with rap music, but US mattress firm Zinus think there's crossover appeal. Sure enough, this 30" piece of silliness from director Jono Hunter pairs 'End of the World' by Xzibit with an anthropomorphized mattress given a second chance by a memory foam 'topper'.

Both are brought to life through some neat puppetry, as two become one and wholesome motorcycle trips and parasailing excursions are had. Complemented by Xzibit's amusingly forthright delivery of the line "It's so simple/Simple as one, two, three", the ad points to a brand who take sleep seriously... but don't take themselves seriously too.


Director: Jono Hunter Ⓟ Ⓦ (MindsEye Ⓟ Ⓦ)
Cinematographer: Todd M Duym
Production Designer: Aaron Hall
Music: End of the World - Xzibit

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