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6 November 2019

From Nineteen to Ninety

by Syd Briscoe

Zalando: “Granny Goes Out Out” - 1 min 33s

Family values are the order of the day in this touching, light-footed commercial for online clothing retailer Zalando. A considerate young man takes his grandmother out to an old-fashioned knees-up, complete with dancing, pinball, and a jukebox soundtrack - streaming be damned.

It's a marked shift in tone from many previous Christmas ads to have featured the elderly. This is fashionable and devil-may-care, though subtle nods to the Christmas season keeps things wholesome. Shrewd casting highlights cross-generational family relationships, while quirky performances produce moments of levity. Beats a pair of beige socks, for sure.

Creative Agency: Mother Ⓟ Ⓦ
Film Production: Somesuch Ⓟ Ⓦ
Director: Sam Hibbard Ⓟ Ⓦ
Producer: Tom Gardner
Executive Producer: Tash Tan
Sound Designer: Sam Robson Ⓦ @ 750MPH Ⓟ Ⓦ

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