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2 July 2019

Right and Proper

by Syd Briscoe

Yorkshire Tea: “Sean Bean” - 40s

Perennial Northern icon Sean Bean stars in this amusing new ad for Yorkshire Tea - and no, he doesn't die at the end. Rather, the patriarch of House Stark appears at an employee induction session and promptly unsheathes a sword (we'd be lying if we said a DAVID meeting had never opened the same way).

The ensuing speech - rousing and silly in equal measure, delivered in the actor's characteristically broad tones - does a full-throated job of galvanising the new hires to "do it for Yorkshire!"

Director Martin Granger - working from a lively script by Lucky Generals - also delivers a droll sting in the tail, as Bean turns his attention to the factory fire drill. Call it office management with extra grit.

Creative Agency: Lucky Generals Ⓟ Ⓦ
Film Production: Moxie Pictures Ⓟ Ⓦ
Director: Martin Granger Ⓟ Ⓦ
Producer: Jess Ensor
Cinematographer: Tim Maurice-Jones
Editor: David Webb Ⓦ @ Final Cut Ⓟ Ⓦ
Colourist: Steffan Perry @ Framestore Ⓟ Ⓦ
Sound Designer: Sam Robson Ⓦ @ 750MPH Ⓟ Ⓦ

David Reviews is hand-crafted by Lovely Lenzie Ltd, 7 Seven Sisters, Lenzie, Glasgow, G66 3AW. Editor: Jason Stone. Phone: 0141 776 7766. E-mail: jason@davidreviews.com.