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4 July 2019

Yorkshire Tea gives you wings

by Alice May


Yorkshire Tea: “Dynamo” - 30s

Bradford magician Dynamo tops up his bank balance with a little warehouse work in this daft spot for Yorkshire Tea - the second of two new ads for the brand. His levitation skills come in handy when a colleague asks him for products stacked dizzyingly high up near the roof.

The comedy is all in the speed - or lack of it - with which he is able to rise and descend; recalling the similar glacial progression of Livia Soprano from landing to living room on her stairlift. He's most miffed that of the two items requested only one is required after all.

Deadpan performances and a truly impressive warehouse space allowing the gravity-defying stunt to have proper impact make this a very watchable piece of work.


Creative Agency: Lucky Generals Ⓟ Ⓦ
Film Production: Moxie Pictures Ⓟ Ⓦ
Director: Martin Granger Ⓟ Ⓦ
Producer: Jess Ensor
Cinematographer: Tim Maurice-Jones
Editor: David Webb Ⓦ @ Final Cut Ⓟ Ⓦ
Colourist: Steffan Perry @ Framestore Ⓟ Ⓦ
Sound Designer: Sam Robson Ⓦ @ 750MPH Ⓟ Ⓦ

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