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8 February 2019

A whipping yarn.

by Andrew MacGregor


Yopa: “Smooth Move” - 60s

Creative agency Mother's Yopa debut stars Indiana Jones in a dressing gown… well, sort of. Having previously tapped the likes of Mo Farah and the Village People, the online estate agency's latest spokesman is a bloke armed with a bullwhip - and he'll find any excuse to use it.

Accompanied by Devo's ‘Whip It', the protagonist goes about his morning routine like a domesticated cowboy. His skill is indisputable, but even he cedes to the brand's expertise in selling a house.

Even if the sound of a cracked whip ultimately grates over 60", it's a diverting blend of showmanship and suburban banality - conveniently both key tenets of an estate agent's job description.


Creative Agency: Mother Ⓟ Ⓦ
Film Production: MJZ Ⓟ Ⓦ
Director: Tom Kuntz Ⓟ Ⓦ
Producer: Emily Skinner / Hugo Peers
Cinematographer: Chris Soos
Editor: Russell Icke Ⓦ @ Whitehouse Post Ⓟ Ⓦ
Post Production: The Mill Ⓟ Ⓦ
Sound Designer: Sam Ashwell Ⓦ @ 750MPH Ⓟ Ⓦ
Music: Whip It - Devo

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