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26 April 2019

Wish you were here... ?

by Andrew MacGregor

Xbox: “Visit Xbox” - 70s

Ancient Greece, the American Frontier, and a post-apocalyptic Washington DC are just some of the unlikely holiday destinations featured in this scenic Xbox ad. Keen to stress the graphical power of their flagship console, Microsoft take a leaf out of the tourism industry's book by guiding viewers through some of gaming's most expansive environments.

This souped-up grand tour chimes neatly with the rise of video game photo modes, which allow players to capture moments of astounding, erm, ‘natural' beauty mid-game. For those who spend as much time enjoying the view as completing objectives, the ad may just spark another influx of digital tourists.

Creative Agency: McCann London Ⓟ Ⓦ
CCO: Rob Doubal / Laurence Thomson
ECD: Jamie Mietz / Sanjiv Mistry
Senior Creative: Jim Nilsson / Jacob Bjordal
Group Acc Director: Nicole Robinson-Spaude
Senior Acc Handler: Conor Lloyd
Account Director: Andy Wynn
Account Manager: Anastasia Imam / Lucy Manning
Account Executive: Eloise Thompson
Strategy Director: Karen Crum
Senior Planner: James Appleby / Fannie David
Head of Film: Sergio Lopez

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