DAVID reviews

17 November 2017

Xbox: Take control.

by Andrew MacGregor


Xbox: “A Beautiful Combination” - 60s

Tutorials are second-nature to video gamers. Muscle memory and impatience often leave training aids irrelevant. However, this Xbox commercial offers a luminous alternative: watch and learn.

While Real Madrid’s Sergio Ramos, Luka Modric, and Isco demonstrate their skills, the Xbox controller’s symbols light up in unison: A for pass, B for shoot, and so forth. Easy enough… though skill moves are a different story.

Fans of simulated footie are encouraged to think Xbox over PlayStation. Notably, the button combinations are geared towards FIFA 18 rather than the competing Pro Evolution Soccer. Guess we know which team Microsoft support.


Creative Agency: McCann London Ⓦ
CCO: Rob Doubal / Laurence Thomson
Creative Director: Jamie Mietz / Sanjiv Mistry
Creative: Jim Nilsson / Jacob Bjordal
Account Director: Francois d'Espagnac / Matteo Della Venezia
Account Manager: Robert Stockton
Project Manager: Paul Gillespie
Strategy Director: Karen Crum
Film Production: Somesuch Ⓦ
Cinematography: Todd Martin
Editor: James Forbes Robertson / Greg Hayes @ Whitehouse
Post Production: Electric Theatre Collective Ⓦ
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