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5 July 2019

That's the wonder of Woolworths Foods

by Alice May


Woolworths Food: “Join Our Table” - 45s

South African retailer Woolworths Foods (no relation to our own long-gone Woolies, RIP) should be very happy with this spot declaring the excellence of their fresh goods.

So beautifully shot that you can smell the meat juices, feel the fruit pulp running down your wrist and the bubbling sauces scalding your tongue, it exudes quality through and through.

The premise that good food brings people together means the visuals really have to deliver; and combined with beautiful outdoor panoramas and the rather glorious grading the result is successful indeed.

While the VO is a little too languid for the ad to be a must-see on repeat viewing, it is nonetheless a piece of work which registers with us and ensures we associate the brand with food that tastes all the better for being wholesome and ethically-produced.


Director: Rob Malpage Ⓟ Ⓦ (Annex Films Ⓟ Ⓦ)
Cinematographer: Rob Malpage
Food Stylist: Abigail Donnelly

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