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17 October 2019

King for a day.

by Andrew MacGregor


Winamax: “The New King” - 85s

We suspect there are many more expletive-laden celebrations (and commiserations) than gambling ads let on, so for this Winamax commercial to drop the f-bomb after mere seconds is quite the achievement.

What follows is an otherwise PG riff on Disney's 'The Lion King' (1994 or 2019, depending on your taste), as the residents of a housing estate pay tribute to the lucky son of the gun who wins £284. Of course, a king never walks to his coronation.

Shot in tongue-in-cheek slow motion and accompanied by Puccini's ‘Nessun Dorma', his journey to the roof whilst carried by a hulking well-wisher is precisely the kind of pomp and ceremony online gamblers would love. They'd best keep dreaming though.


Director: Romain Chassaing Ⓟ Ⓦ (BOLD Ⓟ Ⓦ)
Cinematographer: Ray Coates

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