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18 September 2019

Players Gonna Play

by Syd Briscoe

William Hill Betting: “It's Who You Play With” - 60s

It's a hard sell to posit online gambling as a wholesome bonding activity, but William Hill might have just about managed it with their latest commercial campaign. Focused on the uniting phenomena of the group chat, the ad shows a group of friends sharing their betting highs and lows in real time.

It's a clever move, set to appeal to a generation who regard betting shops as the realm of their parents and grandparents rather than somewhere they'd willingly spend time. The friends' performances really sell the notion, as ribbing each other and sending selfies gives things a naturalistic, slice-of-life feel.

Film Production: Somesuch Ⓟ Ⓦ
Director: Bob Harlow Ⓟ Ⓦ
Post Production: Electric Theatre Collective Ⓟ Ⓦ
Sound Designer: Sam Robson Ⓦ @ 750MPH Ⓟ Ⓦ

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