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16 September 2019

All Together Now

by Syd Briscoe

Westfield London: “Come Together” - 60s

Classic rock takes on a new form in this earworm of an outing for Westfield shopping centres. The Beatles' 'Come Together' provides the soundtrack as a group of shoppers become infected with the need to perform - launching into a choreographed routine to fit the song's slow groove.

Director Fredrik Bond is no stranger to co-ordinating large scale projects, and his confident direction imbues the film with a polished precision. This ad manages to fully embrace the musical theatre vibe with none of the cheesiness - quite the feat when the characters are prancing around in a mall.

Director: Fredrik Bond Ⓟ Ⓦ (Sonny London Ⓟ Ⓦ)

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