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15 May 2019

Once Upon a Time in Bolton.

by Andrew MacGregor

Warburtons: “Robert De Niro” - 2 mins

Jonathan Warburton must be the best connected baker in the world. Peter Kay, Sylvester Stallone, and the entire cast of The Muppets have all graced his office in recent years; now it's the turn of Robert De Niro to break bread with Mr Warburton, so to speak.

De Niro plays his tough guy act to the hilt as he and his fellow goombahs (and, erm, a bus driver called Dean) plot to conquer the UK bagel market. What follows is a gleeful pastiche of ‘Goodfellas' as De Niro and co hijack trucks, sample the goods, and bury rival brands - sans bloodshed, of course.

The sheer number of gags nestled throughout more than compensates, however, with Tommy Two Bagels a particular highlight. Given De Niro's patchy record in recent times, director Declan Lowney also deserves a pat on the back for coaxing such a good performance from his lead.

Creative Agency: Engine
Creative: Charlie Gee / Tian Murphy
Account Team: Matt Edwards / Emma Marsland / Lauren Nuttall / Megan Seaby / Hannah Shelley
Project Manager: Maddy Macrae / Chelsea Chapman
Strategy: Ronaldo Pegoraro / Olivia Stubbings / David Blackett
Agency Producer: Sally Lipsius / Camilla Hempleman-Adams / Nosisa Majuqwana
Film Production: Another Film Company Ⓟ Ⓦ
Director: Declan Lowney Ⓟ Ⓦ
Producer: Simon Monhemius
Editor: Leo King Ⓦ @ Stitch Ⓟ Ⓦ
Post Production: Freefolk Ⓟ Ⓦ
Colourist: Duncan Russell
Sound Designer: Ben Leeves @ Jungle Ⓟ Ⓦ
Location: Bolton, Greater Manchester

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