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27 August 2019

Secret Stash

by Syd Briscoe

Walkers: “Family Snacks” - 30s

Walkers encourage parental deception in their latest commercial campaign. From hiding snacks under the floorboards to smuggling them into the bathroom for secret chomping, the need for deep-fried sustenance knows no family loyalty.

It's an amusing take on keeping one's stash of junk un-interfered with, aided by a retro soundtrack which gives the whole affair an ironic sense of gravitas. Serial snackers will want to take note of some of the cannier options, too - duct tape under the desk is a particular favourite.

Creative Agency: Abbott Mead Vickers BBDO Ⓟ Ⓦ
Creative Director: Graham Jenks
Creative: Emma Penz ♀ Ⓟ Ⓦ / Philip Sinclair
Senior Producer: Yvonne Clayton
Ass't Prod (Agency): Frankie Burwell-Wright
Film Production: Outsider Ⓟ Ⓦ
Director: Chris Balmond Ⓟ Ⓦ
Producer: Paul McPadden
Cinematographer: Theo Garland
Editor: Suzy Davis ♀ Ⓟ Ⓦ (Final Cut Ⓟ Ⓦ)
Grade: Time Based Arts Ⓟ Ⓦ

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