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14 November 2019

Backed into a corner.

by Andrew MacGregor

WWF: “Adopt a Better Future” - 60s

We've already seen Dogs Trust remind viewers that a dog is for life, not just for Christmas; now the World Wildlife Fund (WWF) aim to do the same with another ‘cuddly' beast: the jaguar. The result is a 60" piece of stop-motion animation that takes us deep into big cat territory... and finds one member of the near-threatened species on the run.

Scored by the kind of 'BRAAAM!'-heavy soundtrack used in countless Hollywood trailers, the ad has a couple of striking tricks up its sleeve - including a flamethrower-wielding figure that looms overhead. Just as this underlines the threat posed by mankind, the teenager who leads a human shield around the jaguar emphasises our potential for good.

Creative Agency: Uncommon Ⓟ Ⓦ
Film Production: Agile Films Ⓟ Ⓦ
Director: Noah Harris Ⓟ Ⓦ
Producer: Emma Britton
Executive Producer: Myles Payne
Cinematographer: Toby Howell
Art Department: Gordon Allen
Editor: Max Windows Ⓦ @ Stitch Ⓟ Ⓦ
Post Production: Agile Films Ⓟ Ⓦ / nineteentwenty Ⓦ
Colourist: Jason Wallis @ Electric Theatre Collective Ⓟ Ⓦ
Character Design: Felicie Haymoz
Animation: Andy Biddle / Tobias Fouracre / Dan Gill
Music Producer: Neil Athale
Composer: Luis Almau

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