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27 February 2020

Height night.

by Andrew MacGregor


Volvo: “The Tower” - 80s

Volvo Trucks president Roger Alm is on top of the world in this rain-soaked commercial… or four of his company’s heavy-duty vehicles, at least. And we thought higher-ups like Alm never left the comfort of their desks.

The trench coat-wearing Swede proves us wrong by embracing the elements like a middle-aged rain god. If you thank he’s durable, the ad says, wait until you see what the FM, FMX, FH, and FH16 trucks are made of.

Director Andreas Nilsson’s subsequent game of truck Jenga is yet another feat of derring-do for the brand, who typically go above and beyond when it comes to their HGV fleet. This latest effort - with its Hans Zimmer-esque score and tongue-in-cheek bombast - is no exception.


Director: Andreas Nilsson Ⓟ Ⓦ (Biscuit Filmworks Ⓟ Ⓦ)
Cinematographer: Jakob Ihre
Editor: Peter Brandt Ⓦ @ Work Ⓟ Ⓦ

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