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28 November 2019

Long distance swimming.

by Syd Briscoe

Vodafone: “The Joy of Connection” - 60s

For all some members of the older generation like to gripe about smartphones preventing 'real' interaction, Vodafone prove the opposite in this poignant commercial. Celebrating the power of modern technology to bring people together even over vast distances, the ad sees an elderly father keep up tradition even when his daughter can't be with him in person.

Director Tom Speers does the emotional script justice here, balancing the obvious difficulty of being apart with the happiness and comfort of everyday interactions. Thus, the cold-water swim community is still very much together - with a little help from video

With people increasingly leaving their communities for work in a global job market, this ad is bound to hit home for those who find their numbers reduced at Christmas. Though physical distance may be more common than ever, Vodafone says, being together in spirit is merely a click, swipe, or tap away.

Creative Agency: Grey London Ⓟ Ⓦ
Creative Director: Andy Garnett / Dan Cole
Creative: Roberto Kilciauskas / Pedro Rosa
Account Manager: Naomi Templeman
Agency Producer: Roger Lairisa
Film Production: Smuggler Ⓟ Ⓦ
Director: Tom Speers Ⓟ Ⓦ
Producer: Jonny Speers
Head of Production: Lesley Redrup
Production M'ger: Emilia Reid / Rachel Smith
Executive Producer: Fergus Brown / Chris Barrett
Cinematographer: Joe Cook
Set Design: Noelle Slacke
Art Department: Ciara O'Donovan
Wardrobe: Ruth Higginbotham
Make-Up: Barbara Conway
Location Manager: Mick Swan
Editor: Paul Watts Ⓦ @ The Quarry Ⓟ Ⓦ
Offline Producer: Tor Adams
Post Production: Alex Plantin @ Gramercy Park Studios Ⓟ Ⓦ
Colourist: Ben Rogers
Sound Designer: Zak Kurtha @ Gramercy Park Studios Ⓟ Ⓦ

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