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15 August 2019

Welcome to Japan.

by Andrew MacGregor


Vodafone: “Japan-bound” - 60s

Ireland's Rugby World Cup contingent star in this 60" companion to the brand's 'Everyone In' film from January. Flitting between Ireland, host nation Japan, and other exotic locales, director Hadi's globetrotting effort shows what fans and players alike are in for come late September.

Rapid-fire editing aims to sweep viewers along as the ad jumps from Tokyo's neon-soaked boulevards to Arabic sand dunes and, erm, outer space. The effect is dizzying more than anything else, but there's still enough striking imagery and national pride throughout to keep viewers onside.


Director: Hadi Ⓟ Ⓦ (Thomas Thomas Ⓟ Ⓦ)
Editor: Charlie Moreton Ⓦ @ Work Ⓟ Ⓦ

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