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22 July 2019

Paint the town red.

by Syd Briscoe

Vodafone: “Be Unlimited” - 60s

After over two years' worth of cringe, Vodafone have wisely ditched Martin Freeman as their spokesperson and gone in a very different direction with their latest campaign. Coinciding with the launch of its 5G network, the brand take a more artful approach when interpreting what "living unlimited" could look like.

Directors Si & Ad evoke a wonderful sense of whimsy here, as the stylish film sees a central character twirl her way through the day as if she, quite literally, contained multitudes. Holly Blakey's choreography, meanwhile, is again a treat to watch.

Such histrionics won't solve the brand's ongoing customer service woes overnight, however, while this sector's data arms race means there is a risk of ‘unlimited fatigue' settling in any week now.

Creative Agency: Ogilvy UK Ⓟ Ⓦ
Group ECD: Jules Chalkley
Creative: Adam Claridge / Adam Ronan
Agency Producer: Kim Parrett
Film Production: Academy Films Ⓟ Ⓦ
Director: Si & Ad Ⓟ Ⓦ
Producer: Tom Cartwright
Set Design: Alexander Vivet
Stylist: Holly Rebecca
Choreography: Holly Blakey ♀
Editor: Ryan Beck Ⓦ @ Final Cut Ⓟ Ⓦ
Post Production: Philip Whalley @ MPC Ⓟ Ⓦ
VFX: Alex Snookes
Colourist: Jean-Clément Soret
Music: Truth (ft. Alicia Keys and The Last Artful, Dodgr) - Mark Ronson

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