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1 April 2019

To the Boltcave!

by Andrew MacGregor


Virgin Media: “Signal Boost” - 60s

As Virgin Media prepare to leave for pastures new, agency Bartle Bogle Hegarty offer up one last superheroic caper starring Usain Bolt. While this may not be the strongest outing in the SuperBolt franchise, we do gain an insight into the sprinter-turned-fibre optic crusader's home life… and, to borrow a phrase from another superhero series, his collection of wonderful Wifi-enabled toys.

Said gizmos - including a jet pack and a coffee maker - wreak havoc on Bolt's broadband connection, and only some sage advice from his butler (well, that and the brand's smart hub) can restore his totally inconspicuous spotlight to full strength. Customers will just be happy if the advertised widget can boost their latest streaming binge.


Creative Agency: Bartle Bogle Hegarty Ⓟ Ⓦ
Creative: Marc Rayson / Callum Prior
Film Production: Caviar Ⓟ Ⓦ
Director: Jake Szymanski Ⓟ Ⓦ
Producer: Neil Cray
Production M'ger: Dominika Wosik
1st AD: Richard Wheelan
Executive Producer: Ellie Goodwin
Cinematographer: Dan Bronks
Production Designer: Ben Ansell
Costume Design: Mr Gammon
Editor: Ed Cheesman
Post Production: The Mill Ⓟ Ⓦ
Sound Designer: Mike Bamford @ String and Tins Ⓟ Ⓦ
Composer: String and Tins Ⓟ Ⓦ

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