DAVID  reviews
LATEST    ●     SISTERHOOD    ●     DIRECTORS    ●     UK    ●     IRELAND    ●     USA

2 September 2019

Once in a Lifetime

by Syd Briscoe

Virgin Experience Days: “Red Book” - 30s

Gift giving takes on an active dimension in the first TV outing for Virgin Experience Days. For a generation who increasingly seek out experiences rather than amassing material goods, arranging a unique outing for a special occasion has become more common than the good old card and trinket - something Virgin intend to harness with their latest offer.

This diverse montage gives viewers a taste of what exciting events they could find inside their own 'Red Book', from forays into falconry to cocktail-juggling classes and even a, er, thrilling skydive. We do wonder if recipients might change their minds about the last one if they got a preview before getting in the air, though.

Creative Agency: Atomic London Ⓟ Ⓦ
ECD: Guy Bradbury / Dave Henderson

David Reviews is hand-crafted by Lovely Lenzie Ltd, 7 Seven Sisters, Lenzie, Glasgow, G66 3AW. Editor: Jason Stone. Phone: 0141 776 7766. E-mail: jason@davidreviews.com.