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1 October 2019

Ice, Ice Baby Part II.

by Andrew MacGregor


VW Vans: “Ice Snail” - 30s

Volkswagen's commercial arm pay tribute to the art of ice sculpting in this snappy effort, wherein the owner of Cool Sculptures suffers a breakdown at the worst possible moment: en route to his clients' wedding with "an ice snail ridden by a fairy" in the back of his van. Who can say they've never been in that situation before?

Director Mike Maguire runs with the premise, coaxing likeable performances from his cast (including a bride and groom on opposite ends of the emotional spectrum). It's also a playful way to draw attention to the brand's roadside assistance service, which they hope can steer business owners away from less punctual rivals.


Creative Agency: Bartle Bogle Hegarty Ⓟ Ⓦ
Creative Director: Matt Moreland / Chris Clarke
Creative: Guy Hobbs / Ben Edwards
Account Director: Andy Connolly
Account Manager: Bella Johnston
Business Team: Sam McLeod / Zoe Eagle
Strategy: Adina Neamtu / Dalonie Graham / Tom Patterson / Oliver Waterstone
Agency Producer: Matthew Towell / Joe Pawsey
Ass't Prod (Agency): Rory Reames
Film Production: Outsider Ⓟ Ⓦ
Director: Mike Maguire Ⓟ Ⓦ
Producer: Steve Elgar
Executive Producer: Richard Packer
Cinematographer: Christopher Sabogal
Editor: Matt Chodan Ⓦ @ Gorilla Editors Ⓟ Ⓦ
Post Production: The Mill Ⓟ Ⓦ
Flame: Jeanette Eiternes
Sound Designer: Ben Gulvin Ⓦ @ 750MPH Ⓟ Ⓦ

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