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13 October 2019

Send in the clowns.

by Andrew MacGregor

VW T Roc: “Lawyer” - 40s

Volkswagen claim their new T-Roc range "inspires movie star confidence". However, the brand may have gone a little too Hollywood in their latest campaign, which kicks off with a bolder-than-brass solicitor demanding the release of her client from police custody... even if the evidence seems stacked against him.

It is, first and foremost, an entertaining lead performance from the brief, who riffs on hypothetical sticky buns and invokes 'Joker'-levels of clowns in a bid to free her blue-faced companion.

Despite the tagline, there's not actually much of a transformation to be found here (unlike, say, Amazon's 'Great Shows Stay With You' campaign). Therefore, it's up to the viewer to imagine how the advertised vehicle gave the protagonist her legal high, so to speak.

Creative Agency: adam&eveDDB Ⓟ Ⓦ
CCO: Richard Brim
ECD: Antony Nelson / Mike Sutherland
Creative: Matt Gay
Account Director: Steven Halliday
Account Manager: Andrew Billman
Planner: Sarah Morning
Head of Film: Ben Sharpe
Agency Producer: Rebecca Holt
Film Production: O Positive Ⓟ Ⓦ
Director: David Shane Ⓟ Ⓦ
Producer: Nell Jordan
Production M'ger: Alex Yiaxis
Executive Producer: Nell Jordan / Marc Grill
Cinematographer: Stuart Dryburgh
Production Designer: Vova Radlinskiy
Editor: Paul Watts Ⓦ @ The Quarry Ⓟ Ⓦ
Sound Designer: Sam Ashwell Ⓦ @ 750MPH Ⓟ Ⓦ

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