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18 September 2019

Tyrrells go large

by Alice May

Tyrrells: “Tyrrellbly Tasty” - 30s

Having won a trio of KP Snacks accounts back in May, St Luke's is now unveiling their first work for one of those brands - the premium crisps Tyrrells. The ad uses real Pathé News footage to create a retro-world where, in cut-glass vowels, a voiceover comments on the folk at Tyrrell Farm as they harvest and prepare potatoes to be fried, bagged and sold.

But these aren't just any old spuds. These are whoppers half the size of a man; and the chillies which flavour them are also terrifyingly large. The only accent of colour in the ad, these humongous edibles arrest our attention pretty effectively while a little tea dance music plays throughout.

It's a charming balance between absurdity and the suggestion of good old fashioned quality. And what really swings it for us is the perfect delivery of that last line with its slight hesitation and emphasis on "...terribly, terribly tasty."

Creative Agency: St Luke's Ⓟ Ⓦ
ECD: Rich Denney
Creative: Joanne Boyle / Hannah Williamson ♀ Ⓟ
Account Director: Emily Gill-Heginbotham
Account Executive: Sarah O'Brien
Business Team: Laura Harris
Project Manager: Roy Hyndman
Group Strategist: Dan Hulse
TV Producer: Jenny Busby
Creative Production: Jon Hubbard / Javier Leal-Olivas / Vanisha Mistry / Ludo Feely / Adam McHale / Peter Philips / Chris King / Chris Hawkes / Joe Lawrenson
Production Services: nineteentwenty Ⓦ
Executive Producer: Polly Roberts
Post Production: nineteentwenty Ⓦ
Sound Designer: Ben Leeves @ Jungle Ⓟ Ⓦ
Music Supervisor: Dan Neale @ Native Ⓟ Ⓦ

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