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27 March 2019

Strong Response

by Syd Briscoe

Trebor Mints: “Give Me Strength” - 65s

Trebor's latest campaign takes on the foibles of modern life... with considerable gusto. For every inconvenience - from man-spreading on the tube to unnecessary nudity at the gym - there's a muttered plea of "Give me strength", which inspires a surprising response.

It's an entertaining premise, particularly when seeing the whole campaign of short clips back-to-back so the laughter builds. Hipster serving styles, piss-poor parking, and pretentious fashion all find themselves victim to a minty battering ram - a power we'd very much like to harness in our own lives.

Creative Agency: Ogilvy UK Ⓟ Ⓦ
ECD: Jules Chalkley
Creative Director: Mark Harrison / Liam Butler
Creative: Dave Anderson / Ian Brassett / Gary Arnold / Neil Ritchie
Account Director: Hannah Gage / Lauren Timm
Account Executive: Isabella Letty
Agency Producer: Katie Reynolds
Film Production: Rattling Stick Ⓟ Ⓦ
Director: Andy McLeod Ⓟ Ⓦ
Producer: Stuart Bentham / Charlotte Shearsmith / Lonneke Bertens
Cinematographer: Stephen Keith-Roach
Production Designer: John Ebden
Editor: Jonnie Scarlett Ⓦ @ The Quarry Ⓟ Ⓦ
Offline Producer: Jenn Sanders
Post Production: Big Buoy Ⓟ Ⓦ / Big Buoy Ⓟ Ⓦ / Smoke & Mirrors Ⓟ Ⓦ
VFX: Jim Allen
3D VFX: Willie Torres
Sound Designer: Parv Thind @ Wave Ⓟ Ⓦ

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