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1 February 2019

They know nothing.

by Andrew MacGregor


Toyota: “Toni / RAV4” - 60s

Keen to promote new gridiron talent, Toyota have picked twenty-two-year-old college footballer Toni Harris to front their 2019 Super Bowl adů and she has close-minded viewers in her sights.

Determined to prove the naysayers wrong and then some, Harris slowly transforms from a little girl smearing mascara onto her face like war paint to a woman tackling her male counterparts to the ground.

While the clash of bodies reverberates throughout, it's Harris's shriek at being awarded a football scholarship that provides welcome levity and only emphasises the NFL hopeful's likeability.

Even if one doesn't instantly associate Harris's mettle with a hybrid SUV, it's a commendable look under the helmet of American football's prospective future.


Cinematographer: Joe Pytka
Production Designer: Janet Nelson
Voiceover: Jim Nantz

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