DAVID  reviews
LATEST    ●     SISTERHOOD    ●     DIRECTORS    ●     UK    ●     IRELAND    ●     USA

6 March 2019

Back-seat driver.

by Andrew MacGregor


Think!: “Night Driving” - 30s

Rare is the ad that uses the words ‘limpet' and ‘sphincter' in the same sentence - let alone a road safety one - but that's precisely what we have here. VMLY&R's latest Think! campaign introduces novice drivers to the Road Whisperer - a cross between a driving instructor, a dreamweaver, and The Dude.

This 30" outing sees him materialise before a driver venturing into the night for the first time. As if that wasn't enough for the lad, he has plenty of other hazards to consider post-dusk… but his bearded passenger has one or two pearls of wisdom to share.

Despite his dishevelled appearance, the character's rough-edged sympathy ("When I started out, I had a sphincter like a limpet") nonetheless conveys a key tenet for new drivers: keep your wits about you at night and and you'll avoid any nasty surprises.


Creative Agency: VMLY&R London Ⓦ
Creative Director: Mark Roalfe
Creative: Sophie Taylor ♀ Ⓟ Ⓦ / George Robb
Agency Producer: Emily Brownlow
Film Production: Sonny London Ⓟ Ⓦ
Director: Ali Ali Ⓟ Ⓦ
Producer: Vanessa Hetherington
Editor: Filip Malásek

David Reviews is hand-crafted by Lovely Lenzie Ltd, 7 Seven Sisters, Lenzie, Glasgow, G66 3AW. Editor: Jason Stone. Phone: 0141 776 7766. E-mail: jason@davidreviews.com.