DAVID reviews

15 September 2017

The Prince's Trust: Never back down.

by Andrew MacGregor

The Prince's Trust: “Youth Can Do It” - 60s

Director Andrea Arnold is no stranger to coming-of-age stories. 2016’s ‘American Honey’ delivered a vivid, tangible take on youth and young adulthood. It’s little wonder The Prince’s Trust engaged her services for this 60” film.

These youngsters rise above abuse, poverty, and other setbacks. In some instances, they tower over them. A girl protecting her brother from a violent parent encapsulates poet Maya Sourie’s bulletproof mentality.

Sourie competes with a booming soundtrack, but her determined lyrics hit home. The look plays a key role, too. Arnold and DP Robbie Ryan bathe these scenes in natural light. Despite their troubled backgrounds, the sun still shines on these young people.

Brisk and assertive, the film offers a raw slant on the charity’s optimistic message. While the word “youth” has its negative connotations, Arnold’s commercial debut reclaims it in confident fashion.

Creative Agency: CHI&Partners Ⓦ
ECD: Yan Elliott
Creative Director: Danny Hunt
Creative: Angus Vine / Toby Brewer
Account Manager: Lucy Almond / Jess Franklin
TV Producer: Emily Hendrey
Agency Exec Producer: Charles Crisp
Film Production: Park Pictures Ⓟ Ⓦ
Director: Andrea Arnold Ⓟ Ⓦ
Producer: Kat Mansoor / Freya Silk
Executive Producer: Stephen Brierley
Cinematography: Robbie Ryan
Editor: Bill Smedley @ Work Ⓦ
VFX: Big Buoy Ⓦ
Colourist: Rob Pizzey
Sound Designer: Neil Johnson @ Factory Ⓦ
Casting: Lucy Pardee
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