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10 July 2019

Till the sherry end.

by Andrew MacGregor


The Macallan: “Make The Call” - 3 mins 46s

When The Macallan asked viewers to "make the call" earlier this year, they probably didn't expect six of them to ring the ASA to complain about a part-man, part-bird hybrid. Despite having their wings clipped, so to speak, the single malt whisky are determined to make their aspirational mantra stick.

Part two of this campaign is a more grounded, scenic affair, which focuses on the production of the brand's sherry oak variant. Flitting between Cantabria, Spain and Speyside, Scotland, the ad offers a languid if sonorous insight into the whisky maker's craft... all without potentially inspiring drinkers to fling themselves off a mountain.


Creative Agency: JWT London Ⓟ Ⓦ
ECD: Lucas Peon
Creative Director: Paul Rizzello
Account Team: David Clyde / James O'Reardon
Business Team: Fiona McGinley
Planner: Adrian Langford / Neil Godber
Senior Producer: Doug Wade
Agency Producer: Greg Nicholls
Creative Production: James Aubin
Film Production: RSA Ⓟ Ⓦ
Director: Juriaan Booij Ⓟ Ⓦ
Producer: Lisa Joseph
Production M'ger: Rob Mercer
Cinematographer: David Procter Ⓦ (WPA Ⓟ Ⓦ)
Editor: Jamie O'Donnell Ⓦ @ Cut+Run Ⓟ Ⓦ
Colourist: Matt Turner @ Absolute Post Ⓟ Ⓦ
Sound Designer: Ben Gulvin Ⓦ @ 750MPH Ⓟ Ⓦ
Voiceover: KT Tunstall
Location: Cantabria, Spain / Speyside, Scotland

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