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7 November 2019

History By The Glass

by Syd Briscoe

The Glenlivet: “Original By Tradition” - 60s

Whisky makes its way into the twenty-first century in this well crafted designed piece of work for The Glenlivet. The film charts the spirit's journey from inception to the present day - through distillation, prohibition, drinking snobbery, and finally to its place on the top shelf.

Director Tom Noakes executes some excellent transition shots as walls constantly fall away to reveal the next stage in the brand's evolution. With a progressive message and astute set design, the amount of effort and expertise that's gone into this ad is clear to see. Always good to see a nod to Buster Keaton in the mix, too.

Creative Agency: Crispin Porter + Bogusky
Film Production: PrettyBird Ⓟ Ⓦ
Editor: Sam Bould Ⓦ @ Cut+Run Ⓟ Ⓦ

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