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26 November 2018

Sincerity is Scary

by Andrew MacGregor


The 1975: “Sincerity is Scary” - 4 mins 01s

Even a fall down a manhole isn't enough to put Matty Healy off his stride in this well-choreographed promo for The 1975's ‘Sincerity is Scary'. Drawing from classic musicals and the band's own established lore, director Warren Fu delivers an uptempo dance number as a rise-and-shine Healy hits the streets.

While the frontman's bunny-eared hat may be a sartorial misstep, Healy underlines his charismatic pull as he draws passersby into his feel-good jaunt. Complementing the band's gosepl-tinged track, Wu's promo should also please fans with references to some of the group's recurring motifs.


Commissioner: Semera Khan
Film Production: Partizan Ⓟ Ⓦ
Director: Warren Fu Ⓟ Ⓦ
Producer: Jona Ward
Executive Producer: Claire Stubbs
Cinematographer: Byron Warner / Byron Werner

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