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14 April 2020

Birthday Party

by Syd Briscoe

The 1975: “Birthday Party” - 10 mins 50s

Digital detoxes come to their logical conclusion in this compelling promo for the 1975's 'Birthday Party'. A CG avatar of frontman Matt Healy is admitted to a ward with a strict no electronics policy, entering a fantastical world in which online and offline become one and the same.

There's a lovely playfulness to the action here, as memes become white-suited patients and their surroundings warp and change seemingly at will. While the inmates of 4chan seem to have escaped the asylum, the lyrics take a darker turn as they reflect on society's relationship with intoxication.

Director Ben Ditto keeps things grounded as the imagery threatens to veer towards the psychedelic, ensuring that digital glitches and foibles remain front and centre. It's a strange film - though one that demonstrates just how engrossing strangeness can be.

Director: Ben Ditto
Colourist: Stef Colosi @ OKAY STUDIO Ⓟ Ⓦ
Animation: Jon Emmony

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