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11 September 2019

You little beauty.

by Alice May

Tesco F & F: “Dog Biscuits” - 10s

These F&F ads are growing on us. It's such an identifiable experience - who hasn't, at some point, 'only popped in' for milk or eggs or pet food and come out with a trolley's worth of entirely unrelated stuff?

The use of light classical music is spot on; and we especially like the casually imperious child in identical coat... seemingly inspired by the dog who prompted the store visit in the first place.

It takes a lot of skill to make effective use of just ten seconds, and it's been done with real aplomb here.

Creative Agency: ODD Ⓟ Ⓦ
Creative: Hannah Vere / Eilidh Ratcliffe ♀ Ⓟ
Film Production: ITN Productions
Director: JONES
Producer: Noelia Lage Vasquez
Production M'ger: Claire Lambert
Cinematographer: Dan Holland Ⓦ (WPA Ⓟ Ⓦ)
Editor: Rhyss Hall
Colourist: Steffan Perry @ Framestore Ⓟ Ⓦ

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