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13 June 2019

Gotta blame it on my juice.

by Andrew MacGregor


Tesco: “Chilled Juice” - 30s

Tesco's Food Love Stories campaign has recently shifted from character-focused ads to fetishised shots of various groceries, with comedian Sarah Millican on commentary duty. This latest outing sees the brand in full flow, so to speak, as they showcase their range of fruit juices.

Some have pointed out this campaign's resemblance to M&S ads of yesteryear, but one can't fault the execution here. Director Charlie Stebbings does his fruity cast justice as orange juice swirls inside a glass and grapefruit juice cascades past ice cubes - enough to send anyone's thirst into overdrive.

With Millican's lilting VO and, erm, Michael Bolton's ‘How Am I Supposed to Live Without You' layered on top, the ad draws both eyes and ears as the supermarket convincingly zoom in on their liquid assets.


Creative Agency: Bartle Bogle Hegarty Ⓟ Ⓦ
Creative Director: Tom Drew / Uche Ezugwu
Creative: Freya Harrison Ⓦ / Marc Rayson / Gina Ramsden Ⓦ
Account Director: Andrew Wright
Account Manager: Florence Smith
Account Executive: Danni Blakeslee
Business Team: Samantha McLeod
Strategy Director: Imali Hettiarachchi
Senior Producer: Nicole Southey
Agency Producer: Charlie Hurlock
Film Production: Rogue Films Ⓟ Ⓦ
Director: Charlie Stebbings Ⓟ Ⓦ
Producer: Dominic Seymour
Editor: Toby Conway-Hughes @ Marshall Street Editors Ⓟ Ⓦ
Post Production: The Mill Ⓟ Ⓦ
Sound Designer: Jack Hallett @ Factory Ⓟ Ⓦ
Music Supervisor: Josh Gibbard @ Siren Ⓟ Ⓦ
Voiceover: Sarah Millican
Music: How Am I Supposed To Live Without You - Michael Bolton

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