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14 January 2019

Aisle be back.

by Andrew MacGregor


Tesco: “100 Years” - 30s

While the rest of us look to the future with mounting trepidation, Tesco revel in past glories with this 30" commercial. Propelled by Earth, Wind & Fire's ‘September', the ad from BBH and directors The Sacred Egg plonks shoppers from the past hundred years into one of Blue Supermarket's branches.

From mods to roller disco divas, hair guitar bands and monochrome housewives, the cast wend their way through the weekly shop with varying grades and visual flourishes. However, it's the yellow on-screen discount stickers that threaten to steal the show.

The brand's sudden emphasis on price points show it's keen to wrest consumers from the sector's budget upstarts. Even so, we doubt that permits fans of ‘Quadrophenia' to peruse the aisles via moped.


Creative Agency: Bartle Bogle Hegarty Ⓟ Ⓦ
Creative Director: Tom Drew
Creative: Psembi Kinstan / Hannah Tarpey ♀ Ⓟ
Account Director: Aymara Blanco
Account Manager: Rob Evans
Business Team: Patrick Netherton
Strategy: Damola Timeyin / Simon Gregory
Agency Producer: Charlie Dodd
Ass't Prod (Agency): Rory Reames / Fatima Kried
Film Production: Riff Raff Films Ⓟ Ⓦ
Director: The Sacred Egg Ⓟ Ⓦ
Exec Director: Matthew Fone
Producer: Jane Tredget
Executive Producer: Natalie Arnett
Cinematographer: Stephen Keith-Roach
Editor: Sam Bould Ⓦ @ Cut+Run Ⓟ Ⓦ
Post Production: MPC Ⓟ Ⓦ
Sound Designer: Jon Clarke @ Factory Ⓟ Ⓦ
Music: September - Earth, Wind, and Fire

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