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13 November 2019

Same difference.

by Andrew MacGregor


Tanqueray: “Unmistakable” - 30s

Tanqueray's discerning spin on a blind taste test starts in 1830 and finishes in the present day, with plenty of costume changes and lush period details in-between. As an orchestral soundtrack sets the tone, director Scott Lyon underlines the advertised gin's longevity as fashions change and interiors transform.

This is done through a pleasing, diorama-style effect, with Lyon's camera regularly swooping around a Tanqueray bottle to reveal a new decor. It's a neat way to draw viewers in and suggest that the advertised spirit is still an attractive choice nearly two hundred years after its inception. Props must go to the discriminating set designer, too.


Creative Agency: St Luke's Ⓟ Ⓦ
CCO: Al Young
Creative: Gatis Pakalns / Polina Harkin
Agency Producer: Chloe London
Film Production: Outsider Ⓟ Ⓦ
Director: Scott Lyon Ⓟ Ⓦ
Producer: Zeno Campbell-Salmon
Cinematographer: Will Bex
Editor: Art Jones Ⓦ @ Work Ⓟ Ⓦ
Post Production: Electric Theatre Collective Ⓟ Ⓦ
Sound Designer: Ben Leeves @ Jungle Ⓟ Ⓦ

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