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23 May 2019

Don't lose your head.

by Andrew MacGregor

Tango: “Head Massager” - 40s

Not everyone can think on their feet in a crisis, so it pays to have someone like Tango's ‘Tanguru' in your corner… well, kind of. The soft drink's newest spokesperson appears just when a teenage girl's father discovers a sex toy in her room. The genie helpfully rebrands it a "head massager", yet this only opens another economy-size can of worms.

There's a whiff of ‘Irn-Bru Gets You Through' to the idea, as the brand suggest their's is a drink for those in a crisis. Crucially, however, the ad's knowing enough to compound the awkwardness rather than nullify it.

Despite the refreshingly daring subject matter, this doesn't, well, smack viewers in the face like Tango ads past either. There's a more understated tone to the comedy here - with Tom Kuntz's distinctive voice making a clear contribution - which should play well with the target audience.

Creative Agency: VCCP Ⓟ Ⓦ
Creative Director: Mark Orbine
Creative: Liam Wilson
Board Acc Director: Ed Maxwell
Senior Acc Handler: Simon Mills-Houlihan
Account Executive: Alexandra Prew
Planner: Rachel Walker / Sarah Mason / Lucy Allen
Agency Producer: Elliot Liebermann
Film Production: MJZ Ⓟ Ⓦ
Director: Tom Kuntz Ⓟ Ⓦ
Production Designer: Olly Williams
Post Production: Framestore Ⓟ Ⓦ

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