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28 May 2019

When is your MOT due?

by Syd Briscoe

Swedish Heart and Lung Association: “Road Trip” - 1 min 35s

The Swedish Heart and Lung Association offer a stark reminder for those who rely on old wives' tales for their medical knowledge in this thought-provoking ad. A father and daughter's trip in a classic car takes a turn for the worse when the neglected vehicle begins to sputter - needless to say, some warning lights shouldn't be ignored.

Using measured humour and coaxing lovely performances from the familial stars, director Peter Mars gets the charity's message across in an effective way which crucially never hits a nagging tone. For the 'what doesn't kill you makes you stronger' generation, it's a timely prompt to make sure everything is still in working order under the bonnet.

Director's Agent: El Colony Ⓟ Ⓦ
Cinematographer: Alexander Pg

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